2020 is known as the 'first year' for Chinese cosmetics brands to go aboard.

Due to the intense competition in Chinese cosmetics market, border-crossing became a strong demand and appeal.

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Only a few local brands have perceived the new opportunity that lies in globalization, upgrading from having strong products and sales to having a strong brand.

'Why can't there be a Chinese L'Oreal which consumers around the world will recognize and continually purchase?'

With this vision and years of experience cooperating with Japanese top cosmestics groups such as Shiseido and Kanebo, and with accumulated local resources such as Japanese media, platforms, online and offline sales channels, OEM/ODM, and art IP , Moldbreaking expanded a new business in 2020:  cross-border one-stop solution.

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Embracing the vision of innovation-driven globalization and the philosophy of breaking the mold, Moldbreaking hopes to enhance brand value, brand sustainability, and helps brands successfully enter overseas markets.

By realizing localization, MoldBreaking will assist beauty brands to step out of China and become truly international.