Brand：Midea
Celebrity：Chen Kun
Concept：Explore the freshness
Task：To deliver Midea refrigerator's preservation function.
Summary：Our main idea is tointegrate product features across the main character’s journey. A light leads Chen Kun into the inner world of Midea refrigerator. Chen exits and enters different spaces, climbs up and descends different sets of stairs, intrigued by the fresh wonders.
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