MoldBreaking supports beauty brands' localization in the Japanese market by leveraging rich experiences serving Japanese cosmetics groups including Shiseido and Kanebo.
Through a series of efforts, starting with signing Sakura Miyawaki as Asia Brand Ambassador, MoldBreaking has enacted the first holistic localization plan of a Chinese cosmetics brand in Japan for FlowerKnows by integrating MoldBreaking's creative resources, media resources and network.
To help FlowerKnows become the No. 1 Chinese cosmetics brand in Japan, MoldBreaking created an integrated plan from celebrity endorsement, to creative visuals, and communication. MoldBreaking's creative team in Japan created a full set of creative visuals for FlowerKnows, inviting Sakura Miyawaki to interpret different looks of being a retro sweetheart.
The Japanese market is still in the midst of transitioning from offline to online. MoldBreaking collaborated with both Gen Z-centric TikTok and fashion/beauty magazine ViVi, to co-create content and distribute across platforms and channels online and offline. Social media marketing, content marketing, offline and online leads generation, all rolled into one, to maximize the scale, influence, and effectiveness of FlowerKnows' first branding campaign.
